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While many government portals focus on citizen services (visas, bills, permits), focuses specifically on media and corporate communications . It is the official gateway for:
With a focus on security and ease of use, the platform ensures that transactions are safe and that the interface is intuitive, making it accessible to a wide range of users.
Additionally, international and local investors may find connections to Shurooq through wider government initiatives. For example, a GCC-level "Tawasul" investor engagement platform was recently launched, which is expected to act as a strategic bridge to address investor concerns and market information. Shurooq, as a key investment authority, is likely to be part of such a network, offering additional avenues for business communication. tawasul.shurooq.gov.ae
"Tawasul" means "communication" or "connection" in Arabic. The portal is designed as a communication and customer service platform for Shurooq’s various projects, including tourist destinations, hospitality, real estate, and investment initiatives in Sharjah.
Shurooq places a high priority on stakeholder feedback. In a statement about a major project, the CEO of Shurooq, H.E. Ahmed Obaid Al Qaseer, highlighted the authority's dedication to "offering a holistic tourist experience" while preserving cultural heritage. A platform like tawasul.shurooq.gov.ae is the cornerstone for gathering that feedback, turning public opinion into actionable insights to refine its projects and services. While many government portals focus on citizen services
Unlike generic email addresses or traditional suggestion boxes, Tawasul is a structured, accountable, and trackable system. It ensures that every query, complaint, or suggestion is logged, processed, and responded to within a stipulated time frame. This aligns with the UAE’s broader vision for digital transformation and e-governance, where bureaucracy is replaced by user-centric digital solutions.
For example, the Ministry of Human Resources and Emiratisation (MoHRE) launched a comprehensive “Tawasul” Integrated System that includes eight interactive, electronic, and smart subsystems. These range from a main call center and customer relationship management (CRM) platforms to social media channels, live chat, email support, and even a service quality assessment system. MoHRE’s Tawasul system is built on a unified, secure, and advanced technological infrastructure designed to ensure transparency and privacy. The portal is designed as a communication and
While Shurooq maintains a phone line and social media pages (Facebook, Instagram, Twitter/X), Tawasul is superior for .