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By 2023, OnlyFans was no longer solely recognized for mainstream adult content. Instead, it evolved into a powerful, monetization tool for artists, musicians, musicians, fitness professionals, and content creators looking to bypass traditional media gatekeepers.
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If 2020 was the "pandemic boom," then 2023 was the year OnlyFans proved its staying power. The platform reported a net revenue increase of 20% year-over-year, reaching , while pre-tax profits surged 25% to $658 million . This financial avalanche was driven by an influx of new users and creators. By the end of the fiscal year, the platform boasted 4.12 million creators (a 29% increase) and 305 million registered users (a 28% increase).