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December 2022 was an incredibly active period for the video game industry, directly following The Game Awards held on December 8. The fierce rivalry between Elden Ring and God of War Ragnarök for Game of the Year honors dominated gaming forums and content creation channels.

Music in late 2013 was characterized by the lingering dominance of 2013's biggest pop stars and a trend of high-profile concert documentaries.

Demand data from the same week confirms the cultural takeover. Wednesday registered than the average television series – a 27 % increase from the previous week – finally toppling Stranger Things from the throne it had held for nearly three months. The show’s viral dance sequence also spread to TikTok, with even Lady Gaga joining in on the fun.

Music, television, and fashion trends were heavily dictated by what went viral. Songs from independent artists or tracks released decades prior suddenly topped the Billboard charts because of 15-second video trends.

Popular media operates on a continuous loop. The internet has accelerated the nostalgia cycle, bringing early 2000s (Y2K) and 2010s pop culture back into the mainstream. Remix culture—where old songs, classic movie clips, and retro aesthetics are recontextualized for modern audiences—dominates contemporary feeds. The Gamification of Viewing

Squid Game was just the beginning. By late 2022, Korean entertainment content dominated Western popular media. Extraordinary Attorney Woo (released just months prior) was still trending. The true shift? Non-English content began outperforming English content in the US for the first time, thanks to AI-dubbed dubbing that preserved voice acting emotion.

Beyond a single Tuesday, Google’s “Year in Search 2022” released on December 13 offered a sweeping portrait of the year’s curiosities. was the world’s most‑searched person, with Amber Heard ranking third (just behind Will Smith) – a direct reflection of the explosive courtroom defamation trial that dominated tabloids and social media for weeks.

released its final episodes on Netflix, marking a significant end to that chapter of the franchise.

If we project forward from the December 13, 2022 inflection point, three major trends emerge for entertainment content and popular media: