What does it mean? Is it a new product? A secret newsletter issue? Or a specific sequence of 15 emails designed to turn "players" into buyers?
After digging through the archives, analyzing Settle’s recent “Email Players” newsletter issues, and reconstructing the context, this article unpacks exactly what the "1 15 New" framework is—and how you can use it to stop sounding like a robot and start sounding like a million bucks.
In the rapidly evolving world of digital marketing, where algorithms change overnight and social media platforms rise and fall, one truth remains steadfast: is the highest ROI channel available. However, not all email marketing is created equal. Enter Ben Settle , the self-proclaimed "Dark Arts" master of email marketing and the creator of the cult-classic Email Players Newsletter . ben settle email players 1 15 new
To help me tailor more information on this style, could you tell me:
Being unapologetically yourself to attract loyal fans and repel non-buyers. Deep Dive: Email Players Volumes 1-15 (The Foundation) What does it mean
Settle encourages a strict approach to subscriber management. This includes welcoming unsubscribes and permanently blacklisting people who cancel paid subscriptions to maintain a core audience of highly qualified buyers.
(The bad kind. The kind who sells "get rich quick" schemes but drives a beat-up Honda.) Or a specific sequence of 15 emails designed
Using emails as "brilliant content" so that sales copy becomes incapable of being ignored.
: Significant price breaks on his other high-ticket products, such as "List Swell" or specialized copywriting books. Copywriting Client Leads